Tweet This
Humana chief executive Bruce Broussard says customers from Walmart stores across the U.S. are already a key driver of seniors to the insurer’s Medicare drug benefits and Medicare Advantage plans.
The Humana-Walmart partnership dates back 13 years when the insurer began in 2005 putting Humana sales agents for Medicare Part D drug plans in all of Walmart’s stores , Sam’s Club locations and other neighborhood markets.
“Our market point sales people are in the stores,” Broussard told analysts. “They would be selling MA and Part D. It's just another access point for people to, as they're in the store, to learn more about the benefits of MA and Part D. And so, we do have our distribution channel inside the store there and their customers are making decisions around Medicare.”
His comments during a report Wednesday on first quarter earnings in response to a question from research analyst Joshua Raskin of Nephron Research are believed to be the first publicly made about the Walmart partnership since reports emerged Humana was talking to the retail giant about a broader partnership.
Broussard didn’t comment about the recent speculation about whether Humana would entertain an outright sale to Walmart or what other partnerships the two parties could have in the works. It’s clear, however, that Humana’s happy with the relationship and is interested in a broader retail strategy.
“In our Walmart relationship that we've had long-standing, we've had a very successful Part D relationship with them,” Broussard said. “In addition, we are part of their distribution, insurance distribution channel that they have and actually manage a lot of that for them. And we see that being in the stores as helpful and convenient for the customer, and in addition, it just drives further traffic to the clinical models and in addition to the distribution model.”
Membership in Humana’s “stand-alone” prescription drug plan offerings fell 3% to 5 million in the first quarter compared to about 5.2 million in the first quarter of last year. Humana said “growth in the co‐branded Walmart plan was significantly lower than historical levels due to the introduction of additional low‐priced competitor offerings in many regions.”
">Humana chief executive Bruce Broussard says customers from Walmart stores across the U.S. are already a key driver of seniors to the insurer’s Medicare drug benefits and Medicare Advantage plans.
The Humana-Walmart partnership dates back 13 years when the insurer began in 2005 putting Humana sales agents for Medicare Part D drug plans in all of Walmart’s stores , Sam’s Club locations and other neighborhood markets.
“Our market point sales people are in the stores,” Broussard told analysts. “They would be selling MA and Part D. It's just another access point for people to, as they're in the store, to learn more about the benefits of MA and Part D. And so, we do have our distribution channel inside the store there and their customers are making decisions around Medicare.”
His comments during a report Wednesday on first quarter earnings in response to a question from research analyst Joshua Raskin of Nephron Research are believed to be the first publicly made about the Walmart partnership since reports emerged Humana was talking to the retail giant about a broader partnership.
Broussard didn’t comment about the recent speculation about whether Humana would entertain an outright sale to Walmart or what other partnerships the two parties could have in the works. It’s clear, however, that Humana’s happy with the relationship and is interested in a broader retail strategy.
“In our Walmart relationship that we've had long-standing, we've had a very successful Part D relationship with them,” Broussard said. “In addition, we are part of their distribution, insurance distribution channel that they have and actually manage a lot of that for them. And we see that being in the stores as helpful and convenient for the customer, and in addition, it just drives further traffic to the clinical models and in addition to the distribution model.”
Membership in Humana’s “stand-alone” prescription drug plan offerings fell 3% to 5 million in the first quarter compared to about 5.2 million in the first quarter of last year. Humana said “growth in the co‐branded Walmart plan was significantly lower than historical levels due to the introduction of additional low‐priced competitor offerings in many regions.”
Read Again https://www.forbes.com/sites/brucejapsen/2018/05/03/how-humana-already-benefits-from-walmart-retail-store-traffic/Bagikan Berita Ini
0 Response to "How Humana Already Benefits From Walmart Retail Store Traffic"
Post a Comment