Walmart is giving Massillon-based Gold'N Krisp top placement at area stores as part of a new initiative to feature local brands.
"The local snack will be the first snack a customer sees when they enter the chip aisle, so they can easily find their local favorite," Walmart said in a prepared statement.
The corporation said it's spotlighting more than 35 regional chip brands across the nation and plans to add more local brands in the future. Stark County is home to three potato chip companies. In addition to Gold'N Krisp, there's Shearer's Foods, which is headquartered in Massillon, and Corell's in Beach City.
Walmart conducted a survey where more than 85% of customers said it's important for retailers to sell U.S. goods and, in 2021, Walmart committed to investing an additional $350 billion in U.S.-based products over 10 years.
"The retailer’s goal is to strengthen communities and support local and regional brands – and the American jobs they create," according to the statement.
Walmart declined to provide interviews about the initiative.
Doug Roudebush, general manager and operational manager for Gold'N Krisp, said the chips first appeared in six Walmarts when the stores opened about 20 years. They're now in eight stores in a 30-mile radius and were added to the Walmart at 4572 Mega St. NW in Jackson Township about a month ago.
Because of that, he said, it's difficult to say if the priority placement helped sales.
"We just took it as they featured us because we're brand new in the store," Roudebush said. "So just everybody would recognize that we're finally in there."
The family-owned business was founded by Odell Gainey, whose recipe calls for chips to be kettle cooked in a blend of lard and oils. Gold'N Krisp has operated for more than 60 years in the factory at 1900 Erie Ave. NW in Massillon.
Reach Kelly at 330-580-8323 or kelly.byer@cantonrep.comOn Twitter: @kbyerREP
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