Why Walmart is changing the way it sources its beef - Mashed

The blog note, authored by David Baskin, Merchandising Vice President Meat, Walmart U.S., and Kyle Kinnard, Vice President and Divisional Merchandise Manager of Meat and Seafood, Sam's Club, also said there was a need for more transparency and partnership between the company and their suppliers with regard to "(identifying) opportunities and strategies to improve sustainability efforts throughout our supply chain, which can ultimately lead to improved soil health and decreased greenhouse gas emissions." The company also promised it would support farmers and ranchers to work on developing best practices so there might be a transformation across the beef supply chain.

Five years doesn't seem like a long time, and we hope Walmart is true to its word of finding a way to fix the beef supply chain so it works for the benefit of farmers and ranchers who have reported a record number of bankruptcies in the last few months (via WSJ), and for consumers who have had to pay more for beef — whose prices skyrocketed 20 percent between February and June (via CNN).

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