But Walmart's marketing department has seen considerable flux since longtime CMO Stephen Quinn left in late 2015. His successor, Tony Rogers, left to become senior VP and chief member officer of Walmart-owned Sam’s Club last year, making room for Whiteside and Messing to join. The new U.S. CMO will be Walmart’s fourth in four years (or possibly fifth, including interim chief marketer Francis).
Walmart has made a series of marketing appointments in recent months under Messing, including American Express veteran Rich Lehrfeld, who joined in June as senior VP of brand marketing, creative and media.
As part of a new reorganization coinciding with Messing’s departure, Walmart’s marketing operations group will now report to Lehrfeld. “We were able to find some synergies within the organization” with moves in the marketing department, Whiteside said in the memo.
Brittney Duke, who had overseen marketing operations as vice president, is joining the new Retail Marketing team as VP for general merchandise marketing. David Echegoyen, who in June began overseeing marketing for grocery, pickup & delivery, services and digital acceleration, will become part of that team too.
Ciara Anfield, who had been senior director-store experience marketing, is being promoted to VP for consumables marketing. Karissa Price, who had been senior director of health and wellness marketing, is being promoted to VP over the same area. Alvis Washington, VP of store experience marketing, will also join the Retail Marketing team.
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