Walmart Invests in Platform to Ease Ecommerce Content Management

09/28/2018

grocery ecommerce grocery technology omnichannel grocery

In partnership with Content Analytics, Walmart's Connected Content Partner Program will make its official debut early next year

Walmart is investing in a new platform to help suppliers more easily and efficiently post product-related content to the mega-retailer's ecommerce site.

Made possible through a venture with San Francisco-based content management and analytics company Content Analytics, the initiative will make it easier for trading partners to manage product information, item setup and rich media on the retailer's ecommerce platform. The company had previously established a relationship with Walmart through its success delivering content for major brands such as PepsiCo, Procter & Gamble, and Mattel.

"Our selection to the Connected Content Partner Program demonstrates that influential retailers like Walmart recognize the value of our platform and the strength of our capabilities when working with industry-leading brands both large and small," said David Feinleib, CEO and founder of Content Analytics. "We’re excited to continue this journey with Walmart, building on our long-standing success as product content experts and helping their suppliers continue to exceed their ecommerce expectations."

The Connected Content Partner Program from Walmart officially launches in early 2019.

Walmart operates more than 11,200 stores under 55 banners in 27 countries. The Bentonville, Ark.-based company is No. 1 on Progressive Grocer's list of the top grocers in the United States.

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