Walmart's 'Impeach 45' apparel causes social media outcry, calls for boycott of retailer

Ben Tobin USA TODAY

Published 2:46 p.m. UTC Jul 3, 2018

The “Resistance” movement against President Donald Trump is less than a year-and-a-half old. And so are some of its newest members.

At least, that’s what Walmart is promoting with its new baby clothes.

The retail giant is selling “Impeach 45” and “Impeach Trump” baby and adult apparel for opponents of the controversial 45th president of the United States. But Walmart’s “resistance” appeal has met — for lack of a better term — resistance of its own.

On July 2, Ryan Fournier, a Trump advocate, set the Twitterverse abuzz with his discovery of Walmart’s clothing. He asked @walmart "why are you selling Impeach 45 baby clothes on your website?????"

As the tweet became viral, Trump supporters took to the social media platform to voice their frustration, using the hashtag “#boycottWalmart.” Reactions ranged from calling Walmart unpatriotic to swearing off the company for good.

However, Walmart’s new clothing line, which is produced by third-party companies, doesn’t seem to be part of any targeted corporate political agenda. The retailer also sells Trump slogan “Make America Great Again” and “Donald Trump Speaks For Me” apparel.

Walmart hasn’t shied away from controversial clothing in the past. In December 2016, Walmart stopped selling merchandise with the caption “Bulletproof – Black Lives Matter” after the National Fraternal Order of Police, a police advocacy group, attacked Walmart for “profiting from racial division.” Moreover, in November 2017, the company sold a shirt that read ““Rope. Tree. Journalist. SOME ASSEMBLY REQUIRED” before being pulled.

Follow USA TODAY intern Ben Tobin on Twitter: @TobinBen

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