(Photo by Leon Neal/Getty Images)
Here are five things in technology that happened this past week and how they affect your business. Did you miss them?
1 — Walmart taps Google to challenge Amazon’s hold on voice-assisted shopping.
Walmart and Google are teaming up to enter the voice-shopping market, which is now dominated by Amazon’s AI virtual assistant Alexa. Alexa currently lets U.S. consumers shop directly from Amazon, but, starting in September, they’ll be able to buy Walmart products in a similar way—using the voice-activated Google Assistant platform on their phones and home devices. (Source: Venture Beat)
Why this is important for your business:
Big companies are putting big money into voice-assisted services, including shopping. Although Amazon’s Alexa is the early leader, Google’s Assistant platform - and others - are sure to be players. Can customers order products from your site using these technologies like they can deo from Walmart and Amazon? Will they in the future?
2 — Google announces a big jump in speed and better enhancements for ads.
This week Google’s Accelerated Mobile Pages (AMP) group announced enhancements to ads served on AMP. By using “Fast Fetch” ad request and rendering, these ads will now be faster and potentially will improve viewability rates. This is phase two of Google’s three-phase plan for supporting comprehensive advertising functionality in AMP. (Source: Search Engine Land)
">(Photo by Leon Neal/Getty Images)
Here are five things in technology that happened this past week and how they affect your business. Did you miss them?
1 — Walmart taps Google to challenge Amazon’s hold on voice-assisted shopping.
Walmart and Google are teaming up to enter the voice-shopping market, which is now dominated by Amazon’s AI virtual assistant Alexa. Alexa currently lets U.S. consumers shop directly from Amazon, but, starting in September, they’ll be able to buy Walmart products in a similar way—using the voice-activated Google Assistant platform on their phones and home devices. (Source: Venture Beat)
Why this is important for your business:
Big companies are putting big money into voice-assisted services, including shopping. Although Amazon’s Alexa is the early leader, Google’s Assistant platform - and others - are sure to be players. Can customers order products from your site using these technologies like they can deo from Walmart and Amazon? Will they in the future?
2 — Google announces a big jump in speed and better enhancements for ads.
This week Google’s Accelerated Mobile Pages (AMP) group announced enhancements to ads served on AMP. By using “Fast Fetch” ad request and rendering, these ads will now be faster and potentially will improve viewability rates. This is phase two of Google’s three-phase plan for supporting comprehensive advertising functionality in AMP. (Source: Search Engine Land)
Read Again https://www.forbes.com/sites/quickerbettertech/2017/08/27/walmart-and-google-team-up-to-take-on-amazon-and-other-small-business-tech-news-this-week/Bagikan Berita Ini
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